Selling As A Way Of Life
Reading the web site for enigin design, I stumble across and article that peaked my interest. Click the link and see what you think –it’s about selling, something which divides people in their thinking and everyone has their own opinion on:
http://www.eniginsales.com/2010/06/22/a-person-like-me-sales/
As the article says, the business practice of Sales has for a long time been met with hostility and doom-and-gloom. And can you blame people for being so negative? I’m sure that anyone who has received a phone call while eating their favourite meal – for me it’s roast dinner with Yorkshire pudding, home-made Yorkshire’s that is, none of this buy in a bag crap! – will agree. It’s no fun getting hassled just as you get to that bit of the meal that you’ve been saving until last (for me it’s Yorkshire puddings, but I have a feeling I don’t need to tell you that).
Then again, I happen to think that Sales gets a bit of a hard rap. I mean, every time any of us humans steps out the door we are trying to sell something to someone. Teenagers who have just discovered skin-tight jeans are trying to sell their image to the world; men and women, drunk to the point of stupidity in nightclubs – or just streets, in some places where there are no nightclubs, like Cromer: come to think of it what is there in Cromer apart from the sea? – are trying to sell themselves to a potential mate; probably a mate who is not in any way interested in them – unless as drunk as them – but a mate nonetheless.
So, you see, sales are unavoidable. And the simple truth of the matter is that we live in a society where everyone is selling something and selling is a way of life, it’s just how we survive. So next time the phone rings and it’s some bloke trying to sell you something you don’t need, spare a thought: surely, later in the week you’ll be doing the same to someone else, won’t you?
